SERVICES
Web Design
Graphic Design
Printing & Design
Advertising

WEB DESIGN
Web Development
Content Writing
SEO Services
Link Programs
E-Commerce
Online Advertising
Email Marketing
Hosting & Domains

ARTICLES
Dynamic Websites
Changing Domain Names
Marketing - Call to Action
What Can I Do With A Website
Keys To A Successful Website
How do Links Help a Website?
Avoiding Scams & Con Artists
Buying Domains & Web Hosting



Join our free Newsletter

Subscribe to our Mailing List now to receive free marketing news, articles and lessons plus special Dorris Design offers:

Full Name or Business:

Email:

Confirm Email:




Web Design Examples:


  • More examples...


    • What do our clients think?

  • More testimonials...

    		•

    Pay Per Click & Online Advertising



    If the battle is too fierce for your popular keywords there
    is another alternative to bring in those extra customers.

    There are a lot of big websites out there who get millions of visitors every day. Quite often these websites will offer people the chance to advertise their own website with a link, a banner image ad or some other kind of ad.

    To give your website more exposure and bring in extra customers you can use online advertising. Just like all advertising though, it does cost money, but you can choose how much you want to spend.

    Most online advertising uses the Pay Per Click method where you only pay for your ad when it is clicked on by someone and you can often choose how much you wish to pay for a click as well. Another method some websites use is where you pay for your ad only when it is displayed. Obviously this method is going to cost you more and perhaps nobody will even click on your ad and it could be as useless as an ad in your local newspaper.

    Google Adwords is the king of online advertising. Google is the most used website on earth and their Google Adwords has fast become the best form of online advertising there is.

    E-Commerce software, Online Stores, Paypal setup, Selling Online - image With Google Adwords you get to choose your target keywords and how much you wish to pay for clicks from those keywords. There is then the competition from all the other people who are bidding for those same keywords, and if your bid is the highest then your ad will appear at the top. I will tell you a secret here now though; the ad at the top actually gets less clicks than the 2nd and 3rd ad. So getting the number one spot in Google Adwords is not as great as it sounds.

    There is also another denominator that defines how much you will pay for your ads with Adwords. The quality of your ad is measured by your keywords and related keywords that are in the ad. Now you don't get much space to work with in these ads so every word is precious and it can take a bit of tweaking to get your ad to work the way you want.

    There is one more problem when it comes to online advertising, wether it be for Google Adwords or advertising with a banner on some other website.

    The problem is knowing what words will bring you the exact customers you want. The ones who you want to buy something, because if you're paying to bring them to your site, you want to make some money to pay for the advertising and then make some profit on top.

    Another great thing about Google Adwords is that you can run several similar ads side by side at one time all targeting the same keywords for the same price and you can track them to see which ads are bringing in the most customers. You can then get rid of the bad ads and concentrate on refining the good ones.

    The example image above shows a screenshot from a Google search for the word Jewellery and the resulting Google Adwords that came up down the right hand side of the screen.

    Google Adwords Campaign Service

     Dorris Design can setup a Google Adwords campaign for your website for a small setup fee of $275.
    • You tell us what you want to sell to people and where to send them and we will investigate the keywords involved and find the most popular keywords and also the keywords with the least amount of competition.
    • We will then come up with three ad proposals for you to choose from and you can choose to test them all out if you like. Your input in writing the ads is most welcome of coarse.
    • You then choose how much money you wish to spend on your advertising per week and we will show you how much it will cost per ad for each keyword for each ad.
    We can also monitor and improve your ads for you for $165 a month which includes weekly tweaks of your ads and full reports on the process.

  • Click here to learn more about Selling Online


    • Web Design Services

    Click on any of our services to find out more:
  • Website Design and Development
  • E-Commerce and Online Stores
  • Website Content Writing and Editing
  • Search Engine Optimisation (SEO)
  • Links Network Program
  • Pay Per Click & Online Advertising
  • Email Marketing
  • Web Hosting & Domain Name Management


  • For enquiries or more information on our services please contact us.
    • Back to Top
    Contact Us
    Sitemap
    Terms & Conditions
    Requirements
    		 Copyright Dorris Design
    Marketing, Advertising, Multimedia, Graphic Design, Printing, Web Design